Develop your Story through ‘Personal Brand’ Photography

Apr 11, 2019

The value of visual communication has grown exponentially with the advent of digital marketing on social media. As a result, photography has become more crucial than ever before to the promotion of entrepreneurs, their products and services, and their brands.


Images capture the attention, imagination, and curiosity of the viewers.  The goal of posting a great image on social media is to have a viewer linger on it, which dramatically increases the likelihood that they will read the information that accompanies it. Text accompanied by images on social media has been shown to generate more engagement than text without images.  Example: When accompanied by a photograph, Facebook campaigns have 65% more engagement, and tweets, an average of 35% more retweets.


Images contribute visual creativity and style to a business venture. When carefully tailored to you and your professional world, they show the authentic you, you as you are going about the business of running...

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Getting started with Instagram

Mar 26, 2019

Instagram is quickly becoming one of the most important social media platforms for small business owners. With approximately 1 billion users worldwide as of 2019, its appeal is largely due to the fact that it has a quick and effortless vibe to it.  

But crafting the perfect Instagram feed isn’t always so simple. These 5 expert tips will help you get your Instagram juices flowing, and get your business seen by more people online.  

Tip #1: Just start  

If you’re just starting out, it can be easy to get caught up in what everyone else is doing. It feels like there is so much to know, and that can feel overwhelming. But the key is to just start somewhere.  

Pick a few “themes” for your Instagram feed, some concepts that you consider yourself an expert on that you like to include as part of your online dialogue. For example, if you are a personal trainer, your themes might include strength...

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The Art of Storytelling for your Business

Mar 11, 2019

If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business.


Your story is what makes you stand apart from your competition simply because there are likely 100 other businesses that provide the same service or sell a similar product as you.


Storytelling is the way your community is going to connect with you. It’s the way they will get to know who you are and the big WHY behind your product or service.


So how do tell your story? The opportunities are endless. Everything you do and say is a reflection of your business, so choose the storytelling avenues that you can commit to and show up authentically on a consistent basis.


Here are a few examples:

Video on social media (Instagram Stories and Facebook):

You can only hide behind pretty social media posts for so long until your audience starts craving...

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Get Prepped for Tax Time

Feb 11, 2019

Give a your business!

Give yourself a present this year... and get ready for your 2019 tax time and beyond.

I know, I know –2019 is only a month old but there’s still a huge mess in your office/closet/basement/car or wherever you’ve been stuffing those receipts. Tune in on February 21 at 10:00 am on Mamas & Co. and I’ll help you get everything organized.

Right now, the BEST THING you can do for yourself is to forget about the looming taxes and get so organized that by this time next year you’ll be relaxed and smiling to yourself because you just know that your 2019 taxes are going to be a snap!

Here’s what you need to do:

  1. Open a separate bank account specifically for your business. I don’t mean a business bank account, often this is unnecessary, and you’ll just pay extra fees. Simply open a new account with your bank and make it your mission to put ALL your business income in it, and pay ALL of your business...
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Mama of Influence

Jan 30, 2019

How The Period Purse has lead me to become one of Canada’s Top 25 Women of Influence

It all started with one idea. One purse. One ah-ha moment. I asked myself, what do people experiencing homelessness do when they get their periods?

One action to many, to dozens of volunteers, and now almost two years since, this one simple idea has resulted in giving over 16,000 healthy periods to menstruators living in marginalized communities across Ontario and Saskatchewan.

I am so lucky to have been quickly surrounded by dedicated volunteers that make up The Period Purse. They are the engine. I’m a full-time teacher and mama of two boys, and when the sun goes down at the end of the day, I put on my “Founder and Chair of The Period Purse,” hat. I’ve developed a passion for menstrual equity and am committed to making time to challenge Canada’s leaders to join me in this important work.

At the Top 25 Women of Influence...

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How to Crush Your Goals this Year

Jan 14, 2019

Do you have big dreams that you’d love to pursue? Research shows that most of us are holding ourselves back from realizing these dreams because we are afraid to fail. Sometimes the worries or excuses are based on external factors, but more often than not they’re internal barriers that we erect to protect ourselves from disappointment. To actually accomplish something, it's not enough to dream up a big vision, you need to get past the internal barriers and take systematic action. Going that next step, putting your dreams for your life and your business out there, and setting goals to make them real, takes bravery and boldness. Being bold and brave goes beyond the words, it’s a mindset. In 2019 it’s time to go from dreaming to doing!

The first step to setting empowering goals that resonate at a deep and meaningful level is to develop a vision. When I was first introduced to this concept back in the ‘90s, a vision was described to me as a picture of what...

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