"You'll need to bring your son to SickKids in the next hour."
Those were the words I heard on the phone around 8:30 am on March 7, 2018, while holding my 18-day old son as he slept in my arms.
The last thing a family rushing off to The Hospital for Sick Children is thinking about is grabbing a camera to take photos. But that's precisely what I did when I frantically packed to get to SickKids after I received that call.
The week before this, my son had worn a heart Holter for 24 hours, a device that measures a person's heart rate. The results of that Holter are what prompted the phone call and the urgency to get to SickKids.
Fortunately, we only live 20 minutes away.
I think I thanked the cardiologist for validating my feelings about my son. That morning I was about to call my midwife to finally put my foot down that there was something bigger going on with my son. The cardiologist had...
Are you like me and have always dreamed of having a job and making the world a better place for you and your kids at the same time? I mean, maybe you even started your own business for that reason? That’s your why! In this case, we can have it all, and we can do it by finding ways to build the world we want while building our business.
Working with charities is my passion. And I’ve had the privilege of working with dozens of them professionally and as a volunteer in the past 20 or so years. That’s why I started BridgeRaise to help fundraisers build great partnerships between their charities and companies. Along the way, I’ve seen some incredible examples of giving back at organizations large and small. With this in mind, I’m happy to share some ideas on how you can fuel your passion for giving back in a way that fits with your business, even if you are just starting out. ...
It goes without saying that we mamaprenuers are busy. We’re raising a family while running a business all at the same time, and most weeks there’s not a minute to spare, so using our time wisely is paramount.
This might be one of the reasons why listening to podcasts has become super popular amongst our community. It’s so easy to learn on the go, from the car, while making dinner or for our founder Lianne Kim, while at her daughter’s cheer practice. As she says “I gotta be there anyway, why not make the most of it!”
That's why we decided to compile a list of our favorite business podcasts as shared by our members. Side bonus, many of the podcasters listed are also juggling business and family, so they totally get it!
One of the biggest challenges that we face as mompreneurs is “How can I be a good mom and succeed in business?” We beat ourselves up thinking that we’re not giving enough, doing enough or trying hard enough overall. While we all know that this is par for the course, please take comfort in knowing that you are not alone. Take a deep breath and have a look at these three tips that not only silence those nasty voices but strengthen you as a parent and as a businesswoman. While they aren’t easy fixes, they are definitely worth the effort!
Here’s a funny thing - when we give our best to those that we live with, it tends to overflow into work relationships. Unfortunately, this doesn’t seem to work as well in reverse. Our kiddos have dependencies and vulnerabilities that our clients don’t, and they need us to prioritize our relationships with them.
When we practice...
The value of visual communication has grown exponentially with the advent of digital marketing on social media. As a result, photography has become more crucial than ever before to the promotion of entrepreneurs, their products and services, and their brands.
Images capture the attention, imagination, and curiosity of the viewers. The goal of posting a great image on social media is to have a viewer linger on it, which dramatically increases the likelihood that they will read the information that accompanies it. Text accompanied by images on social media has been shown to generate more engagement than text without images. Example: When accompanied by a photograph, Facebook campaigns have 65% more engagement, and tweets, an average of 35% more retweets.
Images contribute visual creativity and style to a business venture. When carefully tailored to you and your professional world, they show the authentic you, you as you are going about the business of running...
Instagram is quickly becoming one of the most important social media platforms for small business owners. With approximately 1 billion users worldwide as of 2019, its appeal is largely due to the fact that it has a quick and effortless vibe to it.
But crafting the perfect Instagram feed isn’t always so simple. These 5 expert tips will help you get your Instagram juices flowing, and get your business seen by more people online.
Tip #1: Just start
If you’re just starting out, it can be easy to get caught up in what everyone else is doing. It feels like there is so much to know, and that can feel overwhelming. But the key is to just start somewhere.
Pick a few “themes” for your Instagram feed, some concepts that you consider yourself an expert on that you like to include as part of your online dialogue. For example, if you are a personal trainer, your themes might include strength...
If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business.
Your story is what makes you stand apart from your competition simply because there are likely 100 other businesses that provide the same service or sell a similar product as you.
Storytelling is the way your community is going to connect with you. It’s the way they will get to know who you are and the big WHY behind your product or service.
So how do tell your story? The opportunities are endless. Everything you do and say is a reflection of your business, so choose the storytelling avenues that you can commit to and show up authentically on a consistent basis.
Here are a few examples:
Video on social media (Instagram Stories and Facebook):
You can only hide behind pretty social media posts for so long until your audience starts craving...
Give a gift...to your business!
Give yourself a present this year... and get ready for your 2019 tax time and beyond.
I know, I know –2019 is only a month old but there’s still a huge mess in your office/closet/basement/car or wherever you’ve been stuffing those receipts. Tune in on February 21 at 10:00 am on Mamas & Co. and I’ll help you get everything organized.
Right now, the BEST THING you can do for yourself is to forget about the looming taxes and get so organized that by this time next year you’ll be relaxed and smiling to yourself because you just know that your 2019 taxes are going to be a snap!
Here’s what you need to do:
How The Period Purse has lead me to become one of Canada’s Top 25 Women of Influence
It all started with one idea. One purse. One ah-ha moment. I asked myself, what do people experiencing homelessness do when they get their periods?
One action to many, to dozens of volunteers, and now almost two years since, this one simple idea has resulted in giving over 16,000 healthy periods to menstruators living in marginalized communities across Ontario and Saskatchewan.
I am so lucky to have been quickly surrounded by dedicated volunteers that make up The Period Purse. They are the engine. I’m a full-time teacher and mama of two boys, and when the sun goes down at the end of the day, I put on my “Founder and Chair of The Period Purse,” hat. I’ve developed a passion for menstrual equity and am committed to making time to challenge Canada’s leaders to join me in this important work.
At the Top 25 Women of Influence...
Do you have big dreams that you’d love to pursue? Research shows that most of us are holding ourselves back from realizing these dreams because we are afraid to fail. Sometimes the worries or excuses are based on external factors, but more often than not they’re internal barriers that we erect to protect ourselves from disappointment. To actually accomplish something, it's not enough to dream up a big vision, you need to get past the internal barriers and take systematic action. Going that next step, putting your dreams for your life and your business out there, and setting goals to make them real, takes bravery and boldness. Being bold and brave goes beyond the words, it’s a mindset. In 2019 it’s time to go from dreaming to doing!
The first step to setting empowering goals that resonate at a deep and meaningful level is to develop a vision. When I was first introduced to this concept back in the ‘90s, a vision was described to me as a picture of what...