Getting started with Instagram

Mar 26, 2019

Instagram is quickly becoming one of the most important social media platforms for small business owners. With approximately 1 billion users worldwide as of 2019, its appeal is largely due to the fact that it has a quick and effortless vibe to it.  
 

But crafting the perfect Instagram feed isn’t always so simple. These 5 expert tips will help you get your Instagram juices flowing, and get your business seen by more people online.  
 

Tip #1: Just start  

If you’re just starting out, it can be easy to get caught up in what everyone else is doing. It feels like there is so much to know, and that can feel overwhelming. But the key is to just start somewhere.  

Pick a few “themes” for your Instagram feed, some concepts that you consider yourself an expert on that you like to include as part of your online dialogue. For example, if you are a personal trainer, your themes might include strength training, nutrition, fitness attire, making fitness fun, weight loss etc. Have a few key themes and rotate between them. Don’t forget to include the odd photo of yourself! Regardless of what you do, people like to see the face behind the brand at least once in a while.  

The key is, let go of your IG needing to be perfect, and just make a start! In fact, as Instagram Expert and our Business Bootcamp speaker, Cher Jones says: “Don’t get too caught up in trying to craft the perfect words for your headline or taking the perfect profile pic. Your brand will evolve over time... Just get out there. Tell people what you do, and edit along the way as you get more clear on who you help and how you help them. 

 

Tip #2: Less is More  

Instagram is a largely visual platform, which means that images that are simple and clear often perform better than really busy, complex images.  

Don’t believe us? Take a moment to scroll through your IG feed and see which images catch your eye the most. Often, it’s not the most intricate or artistic images, but the most minimalist and clean that get the most likes and comments, like simple images of text on a white background (such as a quote or inspiring message).  

The same goes for your captions. If you’re struggling with what to write for your posts, focus on using shorter, more powerful sentences. Leave the long, drawn-out copy for the pros, and just focus on one short and sweet message per image.  

 

Tip #3: Engage, Don’t Envy 

It’s super important when you’re just getting started on Instagram that you don’t end up with a case of Imposter Syndrome. The more we compare ourselves to others, the less quality content we put out ourselves.  

Focus on engaging with the people who already enjoy your content and support you. Comment and like their posts. Reply to their comments on your posts. 

Don’t get overly fixated on competitors in your industry that have 10 times the number of followers. This is a recipe for self-sabotage. If you’re finding you’re getting caught up in envy or self-doubt, simply click “unfollow” and focus on engaging with your raving fans.  

 

Tip # 4: Get Hashtag-ing! 

Using hashtags can be an effective way to have your IG content seen by more people. But there is a fine art to discovering and using hashtags that attract your potential customers. In fact, this can be so complex that we are excited to be breaking this down for our mamas at Business Bootcamp next month!  

For now, if you’re struggling with hashtags, simply google: “Best hashtags to use for {insert your business type here}” and see what comes up. You might also try looking to some mentors in your field, and seeing what hashtags they frequently use.  

 

Tip # 5: Follow the 80/20 Rule.  

If your primary goal with Instagram is to grow your business, then think about the 80/20 rule. 80% of your content should be business related, and 20% can be more light, fun and personal.  

Keep in mind these are just general rules, and that you will find what works for you. Remember, your potential clients and supporters are more interested in what they can learn from you, than in what you eat for lunch every day. Focusing on delivering great value the majority of the time, and you’ll be off to a great start!  

The bottom line is, in order to feel confident with Instagram, you just need to start using it. If it feels more comfortable, you can browse and consume other people’s content before starting to post your own.  

 

The main thing is to just get started. Share what you love, and what you think your audience will find relevant. Their response will help you understand what they want to see more of from you.  

 

Instagram is such an important skill for mom bosses to master, that we’re thrilled to have Cher Jones joining us on April 27th at Business Bootcamp. Cher is a Corporate Social Media Trainer & Personal Branding Coach. As the founder of Socially Active Training, she teaches professionals and entrepreneurs on how to effectively get online and develop powerful personal brands for business. 

 

If you’re looking to learn more about how to use Instagram to grow your business, and much more, not to mention network with over 70 mamapreneurs, we invite you to join us at Business Bootcamp on Saturday, April 27th.  

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