If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business.
Your story is what makes you stand apart from your competition simply because there are likely 100 other businesses that provide the same service or sell a similar product as you.
Storytelling is the way your community is going to connect with you. It’s the way they will get to know who you are and the big WHY behind your product or service.
So how do tell your story? The opportunities are endless. Everything you do and say is a reflection of your business, so choose the storytelling avenues that you can commit to and show up authentically on a consistent basis.
Here are a few examples:
Video on social media (Instagram Stories and Facebook):
You can only hide behind pretty social media posts for so long until your audience starts craving more from you. They want to see your beautiful face and what exactly goes on behind the scenes of your business. Well done videos can be used on your social channels, your website and even inside your weekly newsletter.
Showing up as an expert for a local radio or TV station can solidify for your audience that you are a leader in your industry and the go-to person the media can rely on for the most up-to-date and credible information. If your media interview is shared on social channels, your interview could be viewed by 10,000 + people. This is a much farther reach that happens much quicker than tinkering with Facebook ads for months.
Workshops, corporate client presentations, and keynotes:
How many workshops and presentations have you sat through in your entire life? How many of those stood out and were memorable? You’re likely scratching your head and thinking maybe one or two. Exactly my point. These are usually boring and not innovative. The ones that stand out are the ones where the presenter has incorporated their personal experience and their story.
So, the next time you’re trying to figure out what makes you different from the competition, think about your story and your 'why'. Don’t be afraid to share it with the world, because no two stories are alike.
Jennifer Singh is a seasoned media coach, journalist and founder of She's Newsworthy, which specializes in PR Strategy & Media training to help small businesses get media exposure.
*Jennifer will be speaking at our spring conference Business Bootcamp on Sat. April 27th. This event is open to any mom with a business (or plans to start one) and tickets start at $159.