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Designing the Perfect Home Office

Designing the Perfect Home Office

As Mamapreneurs, many of us work from home, and having the right home office space is so important! When Mamas & Co. first suggested I write a blog about designing the perfect home office, I looked around my office space and had a revelation... my own office was not working for me!  I had all the right things (ergonomic chair, bookcases, filing cabinet, a few artfully designed vignettes), but my home office had become cluttered, and ineffective. 

There were stacks of magazines and business cards, product samples, old tech collecting dust on the floor, stuff I never had time to deal with. So at five o'clock on a Friday night when I should have been starting dinner prep, I started hauling junk out of my space so I could do a deep dive.

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5 Things To Prep Before Starting Your E-Commerce Store

5 Things To Prep Before Starting Your E-Commerce Store

Many business owners are eager to get into the world of e-commerce - especially ones that already own busy retail locations. Your e-commerce store can provide retail store locations with an additional line of revenue for the terrific products or services that you’re already offering. With a growing fan base for local products and services, there’s no better time to launch your passion business!

If you’re a creative artisan, maker or builder, e-commerce can level the playing field to get your products directly to market without having to invest in a storefront. For my own e-commerce journey, my family farm sold organic vegetables and fruit right out of the back of our pick-up truck to get started. 

Armed with digital marketing tools like email marketing, social media, pay per use advertising and search engine optimization, business owners can quickly attract the right audience to their new e-commerce store to generate leads and sales.

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Lessons Learned at FBA Live

Lessons Learned at FBA Live

It’s Lianne Kim here, founder and co-leader of Mamas & Co. I just got back from FBA Live, a 3-day event in San Diego put on by Rick Mulready and his team to teach people all about effective Facebook advertising. I am so excited to share what I learned with you all!

Now I know some of you might be thinking, ‘I’ve tried Facebook ads in the past, and it didn’t work’, or, ‘don’t you have to spend a lot of money to get any real traction from Facebook ads?’

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Self Care is Critical to Our Success

Self Care is Critical to Our Success

Today I started my day with a few sprints, squats with a 20-pound and 40-pound weight, some stair climbing and a little bit of light wrestling. This lovely little workout took place before 7 am and if it sounds extraordinary, it is not. In fact is quite boring in it’s routine and likely something, if you have small children as I do, you also did this morning. It was simply the daily workout of motherhood that takes place every morning as I get my 4-year-old and 1-year-old ready for the day.

This daily sweat is juxtaposed with long sedentary lulls where my heart rate slows and my posture melds into the shape of my office chair (a.k.a. dining chair) or seat of my car because not only am I a mom, I am a mompreneur. I am part of that special club whose 9 to 5 coexists somewhere between temper tantrums and boardrooms and my body takes the brunt of both.
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From Side-Hustle to Starting Over

From Side-Hustle to Starting Over

My name is Michelle Gibson and I set out to write a blog for Mamas & Co. about “how I got here”. The truth is, I am not sure if I have got here yet. I’ve come so far, and yet feel like I still have so many goals that I want to conquer.

My photography business actually started as a “side hustle” as they say.  I had relocated with my husband at the time to Silicon Valley, California and I was working in an executive search role as a researcher, with a background in Human Resources. I came to find that I was feeling incredibly unfulfilled, both in my career and my personal life.

I decided to take a class at a local college in photography as I had always had an interest in the art form but had yet to take action. I immediately became addicted and I spent all my free time learning about my new craft – photography.

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Best Mother’s Day Gifts for Mamapreneurs

Best Mother’s Day Gifts for Mamapreneurs

Mother’s Day is right around the corner and we know there are plenty of gift guides floating around the internet. That said, our mama members are a different breed. We thought it would be fun to create a gift guide strictly dedicated to what to get the awesome Mamapreneur on your list this Mother’s Day. We created a thread in our private member forum, and our members all chimed in!

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Best Bits of Our Business Bootcamp

Best Bits of Our Business Bootcamp

Each spring, we host a conference that we call Business Bootcamp. It's a chance for mama entrepreneurs to come together and spend a day focusing on their business instead of in it. 

This year, content was centered on the latest business trends and strategies, practical advice and tips, and creating space for attendees to connect with each other.

The highlight that everyone is still talking about was the keynote talk by Julie Cole, co-founder of Mabel's Labels. Her honest - sometimes sassy - rundown of growing a business with four partners from her basement to selling it to Avery Labels (all while raising SIX kids!) left us feeling empowered and inspired.

"Your network is your net worth" ~ Julie Cole

Here are a few of the key takeaways from the day.

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Letting Go of Perfectionism

Letting Go of Perfectionism

There’s a lot of pressure on working moms to do it all and do it perfectly. Women who are high-achievers in their careers often achieve that success through meeting and exceeding their own high standards. For those who have children, there is often similar pressure to be an unfailingly supportive, patient, and attentive parent. Managing a thriving work life while coordinating your children’s schedules, showing up to school functions, and soothing bruised knees and feelings is always a juggling act, and it can seem especially overwhelming when we live in fear that dropping even one ball means we’re failing.

It’s common to hear the word “perfectionist” used to compliment those who strive for excellence through scrupulous attention to detail. From a psychological perspective, however, perfectionism can be cause for concern when we measure self-worth entirely in terms of achievement, and when we compulsively strive toward standards that are unobtainable and come at great cost to mental health.
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Am I Ready to Write a Book?

Am I Ready to Write a Book?

There comes a time in many an entrepreneur or small business owner’s life when she’s confronted with this question: how do I know when I am ready to write a book?

The ensuing process is not usually as romantic as we think: sitting in your turret, fluffy dog at your feet, hot tea at your side as the wind whistles in the pines. “Today I am ready to write a book,” you think happily before you crack your knuckles and are soon blissfully humming away,

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Your Family Sabbatical Awaits

Your Family Sabbatical Awaits

As I write this, I am watching the sunset over the Pacific Ocean, palm trees swaying in the wind, salty air on my skin. Our children are playing in the waves as the sky transforms, a moving painting of swirling colours. We are literally living in paradise.

Our family sabbatical to Puerto Escondido, Mexico began in December 2017 and will soon be coming to an end in April 2018. It was born of a breakdown (mine!) one that led us to take this intentional time together as a family.

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Tackling the Fear of Raising your Prices

Tackling the Fear of Raising your Prices

Whether you own a coffee shop or your sell online courses, at some point you may want or need to raise your prices. It’s a challenge most business owners will face at some point. Yet so many of us are keeping our rates the same year-over-year.

So, why do we avoid raising our prices?

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Your Visual Brand = Your Business Identity

Your Visual Brand = Your Business Identity

When it comes to branding, many people focus solely on creating a logo and maybe some key colours. But in my opinion, the logo should be one of the last things you do.

Creating a strong and consistent visual brand presence will help you attract the right clients from the very start. This includes having stellar images that showcase your products and/or services.

Before you determine your visual brand, you need to get very clear on your offer, who it serves, and what problem it solves.

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