Your Values as a Mom & Entrepreneur

Your Values as a Mom & Entrepreneur

Being a mom entrepreneur is a fascinating and rewarding journey—but it can also be overwhelming at times. I started my own business as a coach and mediator four years ago and since then, I have learned more than I could ever have imagined.

There are so many things I have had to figure out: from coaching session best practices to sales and marketing strategies, from administrative tasks to effective writing. Like you, no doubt, my to-do list never gets shorter.

And as moms and entrepreneurs, we know there are enough things to balance. It’s challenging to be the “best mom” and “best boss” at the same time. The two often feel incompatible.

So what can help us better balance all the things we need to do?

From personal experience, and from my work with clients, I know that being clear on our values is key. Once we identify them, we must honour them. If we filter every decision we make through our personal values, we are far more likely to find balance and fulfillment in our daily lives.

So what are the values I am talking about?

Our values are the things that we believe are most important in life. They are the principles that guide the way we live and how we work. Our values can include many different things. Family, freedom, responsibility, bravery, gratitude, health, strength, learning, teamwork, winning, dedication, fun…the list is endless.

Our values represent our unique, individual essence.

They help us determine our priorities and choices. When our behaviour matches our values, life is usually good; when it doesn’t, unhappiness often sets in.

Our values are unique to each one of us. There is no right or wrong answer, just what is right (or wrong) for us personally. Even if two people happen to pick the same word to describe their value, their interpretation of its meaning and how they apply it will be different. But being clear in our own minds of what our values mean will guide us when we are faced with life decisions.

Think back to when your started your entrepreneurial journey.

Do you remember which values you wanted to honour with this choice to start your own business? Write them down.

Are these values still important to you? It is possible some of them may have changed. What are your top values today? Do you feel you are honouring them in your daily choices? For example, if spending quality time with family was a value at the beginning of your journey as an entrepreneur, have you been able to successful set boundaries and say no to anything that infringes on your family time?

Values are not always easy to identify and sometimes it helps to have an objective, trained professional’s perspective. If you are having difficulty naming your values, contact me and I will be happy to send an exercise to guide you.


In the meantime, I encourage you to take some time to reflect on your values and remember the important role they play in your success as both an entrepreneur and a parent. Even in our most challenging and unstable times, as long as we honour our values in our choices, we will be closer to an overall sense of harmony and peace.



Claudia Aronowitz is a Personal Development and Relationship Coach. She helps clients redefine themselves after major life transitions and to create strong and trusting relationships with the people that are important to them. She offers a free sample session to anyone interested in learning more about how to create the life and relationships they desire.

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