Many business owners are eager to get into the world of e-commerce - especially ones that already own busy retail locations. Your e-commerce store can provide retail store locations with an additional line of revenue for the terrific products or services that you’re already offering. With a growing fan base for local products and services, there’s no better time to launch your passion business!
If you’re a creative artisan, maker or builder, e-commerce can level the playing field to get your products directly to market without having to invest in a storefront. For my own e-commerce journey, my family farm sold organic vegetables and fruit right out of the back of our pick-up truck to get started.
Armed with digital marketing tools like email marketing, social media, pay per use advertising and search engine optimization, business owners can quickly attract the right audience to their new e-commerce store to generate leads and sales.