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Best Bits of Our Business Bootcamp

Best Bits of Our Business Bootcamp

Each spring, we host a conference that we call Business Bootcamp. It's a chance for mama entrepreneurs to come together and spend a day focusing on their business instead of in it. 

This year, content was centered on the latest business trends and strategies, practical advice and tips, and creating space for attendees to connect with each other.

The highlight that everyone is still talking about was the keynote talk by Julie Cole, co-founder of Mabel's Labels. Her honest - sometimes sassy - rundown of growing a business with four partners from her basement to selling it to Avery Labels (all while raising SIX kids!) left us feeling empowered and inspired.

"Your network is your net worth" ~ Julie Cole

Here are a few of the key takeaways from the day.

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Letting Go of Perfectionism

Letting Go of Perfectionism

There’s a lot of pressure on working moms to do it all and do it perfectly. Women who are high-achievers in their careers often achieve that success through meeting and exceeding their own high standards. For those who have children, there is often similar pressure to be an unfailingly supportive, patient, and attentive parent. Managing a thriving work life while coordinating your children’s schedules, showing up to school functions, and soothing bruised knees and feelings is always a juggling act, and it can seem especially overwhelming when we live in fear that dropping even one ball means we’re failing.

It’s common to hear the word “perfectionist” used to compliment those who strive for excellence through scrupulous attention to detail. From a psychological perspective, however, perfectionism can be cause for concern when we measure self-worth entirely in terms of achievement, and when we compulsively strive toward standards that are unobtainable and come at great cost to mental health.
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Am I Ready to Write a Book?

Am I Ready to Write a Book?

There comes a time in many an entrepreneur or small business owner’s life when she’s confronted with this question: how do I know when I am ready to write a book?

The ensuing process is not usually as romantic as we think: sitting in your turret, fluffy dog at your feet, hot tea at your side as the wind whistles in the pines. “Today I am ready to write a book,” you think happily before you crack your knuckles and are soon blissfully humming away,

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Your Family Sabbatical Awaits

Your Family Sabbatical Awaits

As I write this, I am watching the sunset over the Pacific Ocean, palm trees swaying in the wind, salty air on my skin. Our children are playing in the waves as the sky transforms, a moving painting of swirling colours. We are literally living in paradise.

Our family sabbatical to Puerto Escondido, Mexico began in December 2017 and will soon be coming to an end in April 2018. It was born of a breakdown (mine!) one that led us to take this intentional time together as a family.

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Tackling the Fear of Raising your Prices

Tackling the Fear of Raising your Prices

Whether you own a coffee shop or your sell online courses, at some point you may want or need to raise your prices. It’s a challenge most business owners will face at some point. Yet so many of us are keeping our rates the same year-over-year.

So, why do we avoid raising our prices?

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Your Visual Brand = Your Business Identity

Your Visual Brand = Your Business Identity

When it comes to branding, many people focus solely on creating a logo and maybe some key colours. But in my opinion, the logo should be one of the last things you do.

Creating a strong and consistent visual brand presence will help you attract the right clients from the very start. This includes having stellar images that showcase your products and/or services.

Before you determine your visual brand, you need to get very clear on your offer, who it serves, and what problem it solves.

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Protecting Your Brand

Protecting Your Brand

Imitation is the sincerest form of flattery, but when it comes to your brand, it’s not a compliment you should accept.

Your brand is how consumers differentiate your products and services from your competitors. If there are similar brands out there, consumers can’t easily distinguish between them, and in this environment it’s hard to build and maintain a loyal customer base.

So how do you ensure that your brand distinguishes you from everyone else?

You start by creating unique brand components, such as names, logos, taglines, and designs, you lay claim to your boundary of rights through registration and use, and you diligently monitor and defend your boundaries from infringers.

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From Darkness to Discovering my Vision

From Darkness to Discovering my Vision

Not long ago I had a pretty normal life and a normal job. For over a decade I worked in media at various companies (CTV, Corus Entertainment, Harlequin, and Rogers) in varying roles – you name it, I tried it (marketing, research, sales, creative promotions, etc.). Life was busy and I was chugging along.

In December 2009 my world abruptly changed when I lost my mom to cancer. As an only child of divorced parents, it was always just my mom and I, so losing her was the hardest thing I have ever had to go through. 

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How Coworking Can Help YOUR Business

How Coworking Can Help YOUR Business

While working for yourself can be one of the most rewarding career paths, working by yourself can carry a psychological burden, including accountability, decision fatigue and out-right loneliness. Getting out of your home office or the local café and joining a coworking space can help to ease the stress of entrepreneurship and benefit your bottom line.    

Coworking spaces are shared, membership-based workspaces designed for freelancers, start-ups and small business owners to work together – sharing resources, creating a community and reducing operating costs.   

But it’s about more than just physical space; coworking is a movement that is centered on a core set of shared values: community, openness, collaboration, accessibility and sustainability.

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How to Crush Mom Guilt

How to Crush Mom Guilt

Being a mom is hard. Having your own business is hard. Both together can bring some of the biggest challenges you could imagine, one of which is that dreaded feeling of “mom guilt”.  As a mama of 3 big kids (ages 16, 13 and 10) and a business owner (I’m a peaceful parenting coach) I know I’m not alone in feeling like some days I am doing neither very well. I feel the pull of my family and the pull of my business. When I listen to my own advice, I have more great days than bad and I pat myself on the back for rocking both roles.

Here’s what I’ve learned: 5 tips to help you be the best mamapreneur you can be!

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Designing Your Success

Designing Your Success

The design industry is booming! And we will see major proof of that this weekend at the Interior Design Show at the Metro Toronto Convention Centre from January 18-21. This is one of the largest gatherings of designers and industry leaders in Canada and show organizers are expecting over 50,000 attendees this year!

We find it interesting how many amazing women are drawn to this field, including many of our members. Designers and decorators have the ability to change people’s homes (and lives!) and they get to use their creative talents on a daily business. The industry can be very lucrative, but it’s also competitive.

Here at Mamas and Co,. we have quite a few designers, decorators and stagers within our community, who are all extremely passionate about what they do. Some of them have been in the industry for a while so we asked them to share their top tips for anyone starting out in the business.

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5 Ways to Work Smarter in 2018

5 Ways to Work Smarter in 2018

It’s a new year and with that comes a fresh start, a chance to do things differently. We’ve spent the last several weeks welcoming some new members into our private Facebook group, and as always the discussion has been riveting.

Lately we have seen a lot of members reflecting back on wins and challenges from the year that has passed. We’re seeing some common themes around the idea of avoiding burnout and working smarter not harder. 

Many of our members are brand new to business, but a large portion of our members are in their second, third, fifth, and even 10th year of business and beyond. They have seen the good and the bad and lived to tell the tale. They have put in the time, hustle and hard work. And for some, they realize that pushing themselves to far too often is not sustainable.

So we wanted to share our top 5 tips for working smarter in 2018.
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