Learning Lab: Master Your Message

In this workshop-style session, you’ll learn a ton of practical tips and tricks that you can put into practice right away to attract – and convert – more dream customers.
You will:
  1. Discover what makes for compelling small biz copy,

  2. Get clear and confident about your messaging, and

  3. Learn exactly how to make your copy clear, inviting, and compelling so your customers will want to dive in (and keep reading!)
What you’ll learn will apply to all written materials – including your website, blog, newsletters, social media, and print – and there will be LOTS of time for questions, and to talk through your unique challenges.


Location: The Nook General Store, 2005 Danforth Ave.


About the Speaker


Janet Nielsen is a communications pro focused on helping entrepreneurs mold their message. In addition to working one-on-one with clients, she also teaches small biz owners how to create compelling copy themselves through her online course Copy That Connects, private Facebook group (which you’re invited to join!) and in-person talks and workshops.


Prior to hanging her shingle in 2012, Janet spent a decade working in-house at some of Canada’s largest companies. Although she learned a ton in those shiny skyscrapers, she much prefers helping entrepreneurs reach and connect with their dream customers (and is delighted that she no longer has to wear pantyhose).

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