One of the questions I get more often is: how do I know how to price my product or service? Some people just pretty much make up a price as they go, others price it the same as their competitors. If you don't consider all the factors and you launch with the wrong price, this could be the end of your business. Under-pricing or over-pricing can be very hard to recover from and some businesses never do. Let's talk about creating a price that helps you not only break even but make a profit; a price that your consumers are happy to pay and helps them value your product better. During this talk, you'll learn the 3 things to consider to price your product or service right and make sure you profit. We'll also talk about common mistakes entrepreneurs make with their pricing when launching a new item or business.
Location: Sarah's Cafe & Bar, 1426 Danforth Ave.
About the Speaker
Leyla is a Consultant, Trainer, and Speaker. She is known for her high energy, sense of humor and for her unique delivery that combines unapologetic honesty with kindness. As a Product Business Strategist and Pricing Expert, she is the creator of the P.O.N.D. program for business success, she works with purpose-driven product-based businesses. Leyla believes that it’s possible to make money while making a positive impact on the world and society.
She has reinvented herself to fulfill her dreams and purpose: She moved to Canada, succeeded in corporate, quit her job and started her own business; all in 5 years! With 3 business degrees, and 10 years in strategy planning for Fortune 500 companies as well as small businesses, she now works with heart-centered owners and CEOs of purpose-driven product-based businesses who feel stuck in their current stage in business and are chronic DIYers so they can attract more dream clients, get organized, make more money and grow. She helps them develop a business model that makes them more money, set goals that are measurable and aligned with their vision and create strategies for them to attract their dream clients. You can get her business tips for success for free at leylarazeghi.com.