We all know that branding is important, but do we really understand why it is important?
We all have our brands that we connect with, but when was the last time you stopped to think about why you are drawn to them? Is it their business name? Is it the materials they use in their products? Doubtful.
Seth Godin, Marketing guru and bestselling author puts it this way: “We don’t actually buy the cheapest of anything or, by most measures, the best of anything. When we choose something, when we recommend it, when we miss it [if] it’s not there, we’re buying it as a human…"