Meditation for Mama Entrepreneurs

Meditation for Mama Entrepreneurs

A stressed-out mama walked into the woods, sat for ten days, and walked out feeling calm, centered, and laser-focused. What happened?

Sounds like a riddle, doesn’t it? I would have thought so, too, before my experience at the beautiful and secluded Ontario Vipassana Centre, where I spent a week and a half in silent meditation, learning how to sharpen my ability to concentrate on the external by turning my attention inward, and how to incorporate the practice into my everyday life. The benefit to me, both personally and professionally, cannot be understated. It got me thinking, though—does it really take a ten-day retreat to bring about the positive effects? How can meditation, in any form, help other busy mamapreneurs succeed?

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Legal Issues Every Entrepreneur Should Know About

Legal Issues Every Entrepreneur Should Know About

When you launch and grow a business, there are legal implications in almost everything that you do, and sometimes you may not even know it. In this blog post, I will highlight some of these implications.

Picture this. You and a friend have a great idea, decide to get together as co-founders, and start a company together. You start meeting up twice a week to brainstorm and work on a business plan. Pretty soon, the two of you have chosen a company name, designed a logo and have a website set up. What are the legal implications at this point?

In this blog we take a look at a very common scenario when starting up a business and the type of legal questions you should ask yourself - and answer.

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5 Ways to Define Your Differentiator

5 Ways to Define Your Differentiator

Your Differentiator is what makes you unique in your market and is a key contributor in creating your business’s brand (the things you want your customers to know about you through every interaction they have with you).  Articulating what makes you different helps consumers sift through the choices they have, helps them understand your distinct value, and ultimately select your business over the competition.

But, defining your Differentiator isn’t always easy. It starts with understanding who your customers are and answering the question: “What problem am I solving for them?”.  Maybe you’ve answered this question, or maybe, like a lot of us, you came at business ownership from a personal passion perspective and haven’t been as customer focused as you could. Or maybe, it’s just time to review the competition and your relevancy.

Here are some pointers to help you define your uniqueness.

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