How to Turn Your Side Hustle Into a Full-Time Business

How to Turn Your Side Hustle Into a Full-Time Business

Deciding to become an entrepreneur is a big deal.

The benefits are awesome. You can ditch the 9-to-5 and create your own schedule. The earning potential is huge in the long run. The flexibility to spend more time with your kids while also doing work you love makes for a very rich life… rich in ways that are far more meaningful than only financially.

For all the positives there are some truly hefty risks.

Can you afford to quit your full-time job and give up benefits? Do you have the knowledge, skills and support to start up a business? Most importantly, is there a market for what you’re selling?

In my work as a career coach, I always present the option of entrepreneurship to the moms I help through job transition. Especially for those who are looking to reinvent their career entirely. I’ve worked with a number of moms whose entrepreneurial dreams percolate while they continue working full-time. And I’ve seen it’s a great option.

Starting a business on the side is a fantastic way to dip your toes into entrepreneurship without all the risks. You build credibility and brand awareness  as you work on your business in a part-time capacity. You can lay the groundwork for quitting your day job and position yourself to leave your company gracefully. Most importantly, when you’re ready to jump into your business full-time, you won’t have to start from scratch.

Here are some key steps that will make this transition more successful.

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LinkedIn for Entrepreneurs

LinkedIn for Entrepreneurs

As entrepreneurs, many of us use social media in some capacity to grow our businesses. Facebook, Instagram and Twitter are among the most popular social channels. But there is another social platform you might be overlooking – LinkedIn. Whether you sell to other business (B2B) or to individual consumers (B2C), LinkedIn can help you reach potential clients or customers.

You may object to that last sentence by saying that your target audience is not on LinkedIn. But unless your target demographic is people who avoid social media, then your target – and people who know and love your target – are on LinkedIn.

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The Next Big Thing in SEO is Brand Presence

The Next Big Thing in SEO is Brand Presence

Brand presence is the next big tactic in your overall SEO strategy. You’ve heard of SEO – search engine optimization – right?! If not, Google it. And that highlights the definition: SEO is the magic of bringing your content to the top of a Google search.

Since the dawn of time (OK, since 1990 when the first search engine was created in Canada - you’re welcome, world),  search engine optimizers (SEO’ers for short) have tried to influence search engines to make their page appear at the top of a search result.

Because of this, sophisticated engines like Google must crack down on tactics that influence their results. A great way to do this is to recognize brand presence and monitor for industry relevance and consistency.  

Brand presence is everywhere your brand exists online. This can be through social media, directories, reviews, your website, guest blogs, and that random ancestory.ca account you created once. It all adds up to a blueprint of what you or your business is about.

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