In a live demo style, we will dive into Google Analytics reports and showcase how you can quickly pull insights to make changes to your website, marketing and product strategies to grow your business.
You will learn how to:
1. Drive high value customers to your website: Understand how people are coming to your site and build a plan to optimize your referral connections and ad spend to send more qualified leads to your site.
2. Keep customers engaged: Analyze how customers are interacting with your site and learn how to optimize your content and sales funnels.
3. Close the sale: Set up goals to track your progress and success.
Location: The Nook General Store Community Room (2005 Danforth Ave., Toronto)
About the Speaker
Christy Varicat has over 14 years experience in digital marketing, and is a master at using data insights and emerging technology to develop creative solutions that drive outstanding results for clients. She worked over 8 years at Google where she provided strategic guidance to top clients across Canada and South America and has continued consulting ever since, focusing on helping growing businesses leverage the Google suite of products.